THESE 23 WOMEN ARE MAKING MONEY BY FIXING THE PROBLEMS NO ONE ELSE COULD SEE
Female Founders 100: Problem Solvers Some entrepreneurs divine the future, while others recognize the massive opportunity to fix what’s right in front of them. These women across industries–from hiring and data security to baby products and media–are building a smarter version of what’s come before them.
CREDIT: Elizabeth de la Piedra
Star Cunningham
4D Healthcare
Aching from Crohn’s disease and chronic pain caused by the steel rod lodged in her spine–inserted to correct childhood scoliosis–Cunningham, then an IBM executive, wondered how she could patch over the between-treatment holes in her insurance. “I got a bottle of wine, sat on the couch with a friend, and talked about my vision of managing health from a smartphone,” says Cunningham. She imagined a preventative technology that could monitor and predict shifts in an individual’s health, “just like Tesla knows what’s going on with every vehicle.” Cunningham’s six-year-old, Chicago-based tech company, which has raised $2.3 million in funding, now offers cancer patients services including medication management and video check-ins with doctors–all through their phones. –Jemima McEvoy
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